
The Tire Conversation: Understanding Tire Quality & Size
Tires are among the most overlooked yet crucial components of a vehicle. They are the only contact point between your car and the road, and their quality, condition, and specifications significantly impact safety, comfort, performance, and fuel efficiency. The Tire conversation guide walks you through everything a Kenyan car buyer or driver needs to know about tires — from quality checks to sizing tips and the best tire brands.
Why Tire Quality Matters
High-quality tires ensure better road grip, shorter braking distances, longer life spans, and improved fuel efficiency. Poor quality or worn-out tires can lead to:
- Increased risk of blowouts
- Reduced handling and control
- Poor braking in wet or muddy conditions
- Higher fuel consumption due to rolling resistance
Always look for tires that meet safety and performance standards. European (ECE), American (DOT), and Japanese (JIS) certified tires tend to be more reliable.
What to Check When Buying Tires
- Tread Depth: A minimum of 1.6mm is required, but for best grip, look for 3 mm+.
- Tire Age: Check the DOT code — a four-digit number showing the week and year of manufacture (e.g., 3219 = 32nd week of 2019). Avoid tires older than 5 years.
- Tread Wear Indicators: Raised sections within tread grooves indicate if the tire is worn.
- Uniformity: Inspect for bulges, cracks, or uneven wear.
- Tyre Type: Choose between summer, all-season, or off-road depending on your driving needs.
Source: Continental Tire (https://continentaltire.com/learn/how-read-your-tire-sidewall)

Understanding Tire Size and Width
Tire sizes are displayed like this: 225/55R17. Here’s what it means:
- 225: Width of the tire in millimeters
- 55: Aspect ratio (height as a percentage of width)
- R: Radial construction
- 17: Diameter of the rim in inches

Wider Tires
- Better grip, especially in performance cars
- Can reduce fuel efficiency slightly
- Typically more expensive
Narrow Tires
- Better for fuel economy and in snow or mud
- Slightly reduced grip on dry roads
Always refer to your vehicle’s manual or the placard inside the door for recommended sizes.
5 Most Recommended Tire Brands (Globally Recognized and Available in Kenya)

1. Michelin (France)
- Used On: Premium cars, SUVs, performance cars
- Impact: Higher upfront cost, but long tread life and excellent fuel savings
2. Bridgestone (Japan)
- Used On: Sedans, trucks, SUVs — popular OEM for Toyota and Nissan
- Impact: Durable with good wet grip; pricing is mid to high range
3. Continental (Germany)
- Used On: European and German luxury cars
- Impact: Premium-priced; known for best-in-class safety, braking, and comfort
4. Pirelli (Italy)
- Used On: Sports cars, luxury sedans (OEM for Porsche, BMW)
- Impact: Pricier but delivers elite performance and cornering stability
5. Goodyear (USA)
- Used On: Wide range of daily cars and commercial vehicles
- Impact: Moderate pricing, excellent in wet conditions, long tread life
6. Hankook (South Korea)
- Used On: Mid-range sedans, SUVs
- Impact: Affordable with reliable performance; rising popularity in Kenya
7. Dunlop (UK/Japan)
- Used On: Passenger vehicles, trucks, and some off-road applications
- Impact: Balanced pricing and durability, common in local dealerships
8. Yokohama (Japan)
- Used On: Performance cars and crossover SUVs
- Impact: Excellent grip and tread design; mid-tier pricing
9. BFGoodrich (USA)
- Used On: Off-road vehicles and trucks
- Impact: Superb off-road traction and rugged design; popular in rural Kenya
10. Toyo Tires (Japan)
- Used On: SUVs and light trucks
- Impact: Great value for off-road and urban use; durable and well-rated
Price Impact of Tire Choice in Kenya
- Budget Tires (KSh 6,000 – 10,000): Often from lesser-known Asian brands; useful for city driving but lower performance
- Mid-Range (KSh 11,000 – 18,000): Well-balanced tires from brands like Dunlop and Hankook
- Premium Tires (KSh 19,000 – 35,000+): From brands like Michelin, Pirelli, and Continental — ideal for highway use, off-road, and luxury cars
Choosing the right tire may increase your purchase price, but it improves performance and safety significantly.
Final Word
Your car’s tires are more than just rubber; they are your connection to the road. In Kenya’s varied terrain — from Nairobi’s highways to Narok’s dirt roads — having the right tires can mean the difference between safety and breakdown.
The Tire Conversation helps you make informed tire choices, invest in quality, and always check for wear, age, and sizing compatibility. Your ride—and your safety—depend on it.